Client
Emerald
Services
Brand Identity
Logo Design
Year
2021
Role
Lead Designer
The Project
Emerald is a luxury marijuana lounge that needed a brand for both their venue and their line of marijuana and related products.
The Approach
Aiming for a “luxury with an edge” look, I paired a modern emerald icon with a timeless serif font to create a brand as unforgettable as the experience itself. These brand decisions helped navigate the website's design by creating a great user experience anchored by an understanding of the audience and their expectations.
