Client
Easy Dynamics
Services
Brand Identity
Logo Design
Year
2020
Role
Lead Designer
The Project
Easy Dynamics Corporation is a highly-respected technology services provider with a key focus on Cybersecurity, Cloud Computing, and Information Sharing. With their passion for innovation and their dedication towards providing top-notch services to their clients, they were looking to refresh their brand identity. In order to achieve this, they were seeking a modern and updated look that would represent their company in the best light possible.
The Approach
When I received the direction from our client, Easy Dynamics, that they were looking for a logo that was simple, easily recognizable, and portrayed their business, I took a methodical approach. I analyzed their branding and design requirements before developing a logo with the client's desired characteristics.
After many iterations, I landed on using a combination of letter "E" and "D," a fingerprint, and a computer on button imagery to create a unique mark. Understanding that their logo was just the beginning, I continued to work with the client on their marketing materials and signage to ensure uniformity and consistency in their branding. The result was a cohesive design that was a jumping-off point in accurately reflecting their business.
