Client
FranConnect
Services
Brand Identity
Landing Page Design
Year
2020
Role
Lead Designer
The Project
FranConnect is the leading franchise management software provider. For nearly twenty years, the FranConnect platform has served as the Sales, Operations, and Marketing backbone for over 800 brands worldwide.
They were in need of marketing assistance, landing pages, hubspot templates, and a refresh on some of their existing web pages.
The Approach
My approach for the Franconnect project was to prioritize the visuals and interactions of the landing pages while also being mindful of the existing brand. I aimed to create a fresh and updated look for the pages that would remain loyal to the company's brand identity. Throughout the project, I collaborated closely with stakeholders to ensure we were aligned with their vision and objectives. The goal was to create clean and streamlined designs that would grab the attention of users and ultimately drive conversions.
