Client
Blackwood
Industry
Cybersecurity
Services
Brand Identity
Logo Design
Web Design
Year
2020
Role
Lead Designer
The Project
Blackwood (formerly BAI) wanted to ensure their history was preserved while conveying the modern, state-of-the-art solutions they provide. They also wanted to revert to the founding name, Blackwood.
Simply stated, they wanted a complete rebrand that paid homage to their heritage while maintaining a cutting-edge image.
The Approach
I wanted to ensure that the brand captured the true essence of this company at its core. I told their story of a family owned company that was also able to pivot and remain relevant and successful. Their heritage particularly helped create distinction in setting the brand apart from competitors.
